How to make system engineers  and customer experience experts work together?

A marketing career in industry has given me many opportunities to deep-dive into the customer experience. And I have also been lucky to team up with systems engineering practitioners. I have discovered the decisive competitive advantage a company can gain from bringing together user experience and systems engineering practitioners, especially for innovative design.

In this article, I describe the two disciplines, the obstacles to the collaboration, and how to make the two disciplines jointly deliver above expectations.

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