Deeptech: Will your scientific & technical selling points be enough to succeed?

As the founder of a Deeptech start-up, or the head of a technological innovation project, at a family gathering or a cocktail party, you sometimes tell about your professional activity. Haven’t you noticed the variety of reactions: curiosity, enthusiasm, admiration, or incomprehension, disinterest, scepticism.

You will face likewise a diversity of attitudes when you launch your innovation on the market.

By accumulating years of test results and performance measurements in the lab, on the pilot production line and in real-life conditions, you have come to believe strongly in the potential of your innovation.

Will these technical and scientific arguments be enough to conquer the market?

They are essential for informing, training and convincing. But don’t count on them to do the whole job. They are one lever among others, to be activated by keeping a global vision on two dimensions: the market, and your sales process.

As you prepare to launch your product on the market, you’ll be orchestrating a number of levers, making clear the role of scientific and technical information. You will raise your voice to the level of the key issues at stake: the impact that your innovation has on everyday life, the economy, society, the environment and the future of humanity. Science without conscience is but the ruin of the shareholder…

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