Your company has just completed the development of a promising technological innovation: manufacturing process, high performance material, algorithm, sensor, energy production or storage device, etc. This building block has many potential uses across a broad span of activities. Congratulations!
The hiccup is that your resources are limited. How do you pick the best use case?
Addressing the question of the target use case at early stage is crucial to commercial success, otherwise you’ll miss out on opportunities and have regrets later on.
You need to assess all the options from an open perspective, going beyond your company’s internal knowledge.
Depending on your resources and timeline constraints, you can choose among five different approaches to selecting high-potential applications.
Your company’s ability to detect the best use case also depends very much on its profile, i.e. :
- its position in each target market,
- its culture, the values it champions, and the way it collaborates with the players in the value chain.
To find out more, read the full article in PDF!
Geoffroy de Grandmaison
GdeG Consulting