
Small Company with a deep expertise: Scale up quickly without losing out.
You are an industrial, engineering or consultancy firm, a business services provider, a software editor, or a company specialising in cutting-edge technology.
Despite your small size, you possess rare, deep expertise that is highly valued by your clients. You are a close-knit team united by a desire to excel in your field.
Having achieved this level of success, why not go further, just like some of the entrepreneurs around you who have taken their businesses to the next level?
On the one hand, there is this desire to scale up. On the other, the obstacles and some past failures make you realise the sheer scale of the challenge. You fear betraying the original vision to which your staff have committed.
The decision to scale up is a radical one. It implies tough calls. It exposes you to trials whose nature and intensity you cannot foresee.
But rather than a risky venture, scaling up is first and foremost a discipline, requiring the buildup of a whole set of new skills.
Meeting with seasoned practitioners in the field will enable you to methodically build sustainable growth – a roadmap that links the company’s ambitions and capabilities with the market’s unmet expectations. It allows you to assess your added value from the point of view of potential customers, rather than your own. It opens a wide range of growth options. It focuses your efforts on what is needed to reach each milestone. It transforms you from an expert manager into the driver of a well-managed process – a manager of a scalable business.
To find out more, read the full article in PDF!
Geoffroy de Grandmaison
GdeG Consulting