Cash-strapped? What about asking Sales & Marketing for a fix?

The cash shortage triggers a string of steps: factoring, delayed payment of suppliers, reduction of expenses, hiring freeze, additional approval level for expense requests, etc.

Yet the crisis may linger or resurface. So, another round of financial belt-tightening?

In the long run, the issue becomes a mental burden driving to a compulsive attention to certain financial figures, and to a reluctance to risk, to innovate, to invest, to grow. The working environment is deteriorating, teams lose grit, and the company’s long-term future is questioned.

So why not ask your sales and marketing manager to come up with some solutions?

To eliminate cash flow problems there are more marketing and sales levers than simply chasing up overdue invoices. I have picked 9 of them, classified by easiness of implementation and impact on cash flow generation. Each lever is later explained with its pros and cons.

There are many sales and marketing options available. The key things are to diagnose the source of the problem early on and act resolutely.

To find out more, read the full article in PDF!