Trim your product catalogue and boost your competitiveness!

Well-established industrial companies that manufacture and sell under their own brand can tap into a source of profitability right at their feet: streamlining their product catalogue. But not all of them do so. What is holding them back?

It is not simply about tackling industrial complexity using an Excel spreadsheet and a boilerplate method regurgitated by an AI assistant. The shift implied is big for several reasons:

• The sheer size of the product catalogue is a testament to a wealth of expertise. The company need to change the perception of what makes the company unique, moving away from the ‘we can make a five-legged sheep’ mindset towards a focus on competitiveness.

• The way sales staff conduct customer meetings leads to a deviation from standardisation. This needs to change.

• There is no management of the catalogue, nor a roadmap for the product offer. Without structure or priorities, it is difficult to decide what to remove from the catalogue.

The involvement of a practitioner in this process allows the issue to be addressed from a systemic perspective and accelerates the expected benefits of the operation. There are many benefits: economic, industrial, logistical, managerial and strategic. And as it is the company’s own asset, it has a full grip over the levers to actuate and can start without delay!

To find out more, read the full article in PDF!