Launch your own Customer Problem Beauty Contest!

Innovation competitions and calls for innovation projects have proliferated since the beginning of the 21st century. They allow the most innovative proposals to be selected and funded within a limited timeframe.

While they offer significant efficiency benefits to the organisers, they are often disconnected from the heart of the company operations and from the real-life market environment.

So why not launch … a Customer Problem Beauty Contest?

What’s it all about? How does it work? What are the advantages compared to a call for projects? What are the conditions for success? I’ll explain it all here. The Customer Problem Beauty Contest is a serious game that first arouses interest, then wins over the participants, and finally engages the whole company in a participative, customer-focused transformation process.

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