Is the promotion of the process more important than the promotion of the product?
With the acceleration of measures to decarbonise industry and strengthen the resilience of value chains in the face of supply, geopolitical and health shocks, buyer demand is increasingly focused on the way in which a product is manufactured. Compliance with product specifications and price are no longer enough: the origin and quality of components, manufacturing […]
Is the promotion of the process more important than the promotion of the product? Read Post »