January 2024 - GdeG Consulting

Balance the technological maturity and the commercial maturity!

Deeptech start-ups and innovative industrial companies are increasingly using the TRL (Technology Readiness Level) scale of technological maturity. It facilitates dialogue with partners and funders. The TRL ranges from level 1, for an idea, to level 9, for a technology that has been proven in an operational environment. The early 2020s saw the emergence of […]

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The quality of information on customer expectations drives business performance

January 2, 2024

I sometimes hear company leaders doubt whether their teams have a good understanding of customer expectations. Surprisingly, despite the ease with which data can be collected, processed, and disseminated today, the quality of information on customer expectations remains a source of concern. This article lists the various factors that can lead to this situation. It

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