February 2026 - GdeG Consulting

Embracing a culture of uncertainty, … really?

In an article issued in January 2026, strategy professor Philippe Silberzahn calls for ‘developing a true culture of uncertainty’ in organisations. In a post published shortly afterwards, he points to management’s inadequate reactions to uncertainty, trying to protect teams by increasing control and centralising decisions. He advises showing ‘vulnerability […] to better connect with reality’. […]

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Equipment makers: Boost profitability by tightening the link between new equipment and maintenance

February 3, 2026

Trucks, wind turbines, production machinery, boilers, software… these types of equipment require significant maintenance throughout their lifetime. For a company that designs and manufactures them, new equipment and maintenance activities are intertwined. But day-to-day operations are so different that they need to be managed separately.This can lead to lose sight of the strategic link between

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