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Why do German manufacturers offer more often modular solutions?

Written by in As an industrial marketing practitioner in several markets, I have repeatedly investigated the reasons for the superior competitiveness of German manufacturers compared to their French competitors. One of the frequent causes has been the greater modularity of German product ranges. This article describes what a modular product range is, its advantages, and […]

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Designing a Physical IA _Humanoid robotics_the keys to success
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Physical AI, humanoid robotics: What are the keys to success?

Neo home robot Written par in The AI models you use will soon expand into the physical world, thanks to the down-scaling of AI computing processors, smooth real-time communication with humans in natural language, and a multimodal perception of the environment. This includes text and 3D images, as well as sounds, vibrations, colours, smells, force

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Three rules for a winning relationship between R&D and marketing

Written par in In companies that invest in innovation, the asymmetry of knowledge between R&D and marketing teams is striking: On the one hand, R&D teams are made up of experts who have often been in their positions for many years, who have accumulated decades of knowledge and experience in specific fields, and established long-term

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Even push-button manufacturers will never stop innovating !

Written par in Nothing is simpler than pressing a push-button, or activating a manual control.  Does this elementary and barely conscious act deserve the attention of innovators? Why not relegate these objects to the vintage catalogue of 20th century technologies, when each of us carries a touch screen in the pocket? When the metaverse industry

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