CEO

Sell

Startups and innovative SMEs: To sell to key accounts, don three costumes!

Written par in Collaboration between big companies and start-ups or innovative small or medium enterprises (SMEs) is notoriously difficult. Anyone working with both worlds has felt the differences in terms of organisation, decision-making methods and relationship to time.Yet the stakes of a value-creating exchange remain high for both parties. Start-ups and SMEs are looking for […]

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Marketing

Industrial CAPEX:Do not forget to invest in marketing!

Written par in Until recently, financial investors in industrial companies where keen to slash first marketing and communication costs to improve cash flow and short-term profitability. Geopolitical crises, economic sovereignty policies, the digitalisation of production, and efforts to reduce CO2 emissions have increased the interest in relocating factories closer to end markets. A new generation

Industrial CAPEX:Do not forget to invest in marketing! Read Post »

Innovate

Getting my innovation adopted by the market:What is the winning strategy?

Written par in With order intake below expectations, the market launch of the innovation has been disappointing. The oncoming review meeting with senior management will be difficult. Yes, it will be necessary to admit that repeated weak signals had hinted at difficulties. Yes, some decisions should have been better prepared, some assumptions should have been

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