June 2025

Innovate

The economic sovereignty of a country relies on the sovereignty of its companies

Promoting the country’s economic and technological sovereignty is not the job of governments only. And the job goes far beyond financing start-ups and businesses. Sovereignty is all too often invoked to secure tax breaks, subsidies, non-dilutive financing and other assistance from public authorities. Yet in many countries the states are highly indebted, and their political […]

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Sell

Cash-strapped? What about asking Sales & Marketing for a fix?

The cash shortage triggers a string of steps: factoring, delayed payment of suppliers, reduction of expenses, hiring freeze, additional approval level for expense requests, etc. Yet the crisis may linger or resurface. So, another round of financial belt-tightening? In the long run, the issue becomes a mental burden driving to a compulsive attention to certain

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Innovate Marketing Sell

Innovators: Set as soon as possible your target selling price !

To innovative and ambitious teams, the quest for competitiveness paves the way for success. Really? The quest starts at the very beginning, when the first business plan is drawn up, by making sure that price assumptions are based on robust research. Setting the target selling price is an even trickier stage, as the project team

Innovators: Set as soon as possible your target selling price ! Read Post »

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