Industry - GdeG Consulting

Why do German manufacturers offer more often modular solutions?

April 30, 2026

Written by in As an industrial marketing practitioner in several markets, I have repeatedly investigated the reasons for the superior competitiveness of German manufacturers compared to their French competitors. One of the frequent causes has been the greater modularity of German product ranges. This article describes what a modular product range is, its advantages, and […]

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Innovate

Even push-button manufacturers will never stop innovating !

March 25, 2023

Written par in Nothing is simpler than pressing a push-button, or activating a manual control. Does this elementary and barely conscious act deserve the attention of innovators? Why not relegate these objects to the vintage catalogue of 20th century technologies, when each of us carries a touch screen in the pocket? When the metaverse industry

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Marketing

Should I embark on a product roadmap?

March 15, 2023

Written par in A difficult decision Our era of crises, disruptions and daunting challenges brings companies back to essential questions. Addressing them in earnest requires time. Building a product roadmap allows to answer to one of them: “What will we offer tomorrow and the day after tomorrow?”. It encompasses a vision of the major trends

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Sell

Can a product-centric company become customer-centric?

March 5, 2023

Written par in A McKinsey paper estimates that companies that focus on satisfying their existing customers grow twice as fast as others. And yet, who among those of you who works in an industrial company has not heard the sales forces lamenting: “we are a product-oriented company anyway”, or harsher: “the engineers have here all

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Marketing

Industrial CAPEX:Do not forget to invest in marketing!

March 5, 2023

Written par in Until recently, financial investors in industrial companies where keen to slash first marketing and communication costs to improve cash flow and short-term profitability. Geopolitical crises, economic sovereignty policies, the digitalisation of production, and efforts to reduce CO2 emissions have increased the interest in relocating factories closer to end markets. A new generation

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Sell

The product brochure chore: what is the right recipe to use?

March 1, 2023

Written par in Your company designs and markets technical products and solutions to companies around the world. You publish your product offering online, perhaps even a complete catalogue. Hundreds, thousands of potential professional buyers consult it before asking for a quote or an appointment. More than just a basic brick and mortar, the product brochure

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