January 2025

Sell

I have acquired a high expertise company:How to maximise the commercial benefits of integration?

Your company has just made a complementary acquisition. It is extending its skills by buying either a supplier or a technology partner, and in all cases a company with a strong expertise. The two entities have different business models, because they have specific underlying skills, key assets, offerings and customers. So when you announce the […]

I have acquired a high expertise company:How to maximise the commercial benefits of integration? Read Post »

Sell

Making money off my customer’s weaknesses: rewarding, profitable,but not sustainable!

Who hasn’t heard sales colleagues boasting of having taken advantage of their customer’s poor organisation or limited skills? You’ve laughed heartily, and you may also have congratulated the sales person for their cunning move. And then, on reflection, a feeling of unease sets in: how does the customer feel about it? This situation actually takes

Making money off my customer’s weaknesses: rewarding, profitable,but not sustainable! Read Post »

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