Intangible assets account for 48% of the value of listed European companies. They include three key elements: Intellectual property, the company’s reputation, and its trademarks. All are long-term assets: a brand or reputation is built up over many years. A patent can be exploited for twenty years. Are they managed in a coordinated way? Generally […]
Your brand equity is a key card to innovate! Read Post »
The business model is a one-page description of the major aspects of a business: the target customers, the value proposition, the relationship with them, the critical activities, the key assets, the partners, the sources of revenue and the cost items. Reflecting on your business model is a great step when you’re looking for clarity and
How to manage several business models at the same time? Read Post »
Innovation competitions and calls for innovation projects have proliferated since the beginning of the 21st century. They allow the most innovative proposals to be selected and funded within a limited timeframe. While they offer significant efficiency benefits to the organisers, they are often disconnected from the heart of the company operations and from the real-life
Launch your own Customer Problem Beauty Contest! Read Post »