December 2024

Innovate Marketing

Technological innovation: How to pick the best use case?

Your company has just completed the development of a promising technological innovation:  manufacturing process, high performance material, algorithm, sensor, energy production or storage device, etc. This building block has many potential uses across a broad span of activities. Congratulations! The hiccup is that your resources are limited. How do you pick the best use case? […]

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Sell

Startups and innovative SMEs: To sell to key accounts, don three costumes!

Collaboration between big companies and start-ups or innovative small or medium enterprises (SMEs) is notoriously difficult. Anyone working with both worlds has felt the differences in terms of organisation, decision-making methods and relationship to time.Yet the stakes of a value-creating exchange remain high for both parties. Start-ups and SMEs are looking for growth. Major groups

Startups and innovative SMEs: To sell to key accounts, don three costumes! Read Post »

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