Innovation Project Leaders - GdeG Consulting

Why do German manufacturers offer more often modular solutions?

April 30, 2026

Written by in As an industrial marketing practitioner in several markets, I have repeatedly investigated the reasons for the superior competitiveness of German manufacturers compared to their French competitors. One of the frequent causes has been the greater modularity of German product ranges. This article describes what a modular product range is, its advantages, and […]

Why do German manufacturers offer more often modular solutions? Read Post »

Sell

BtoB Marketing: Arouse great emotions in your customers!

March 23, 2026

Written par in The driving role of emotions in B2B marketing is a fact established by research and experts. In a context where Marketing and Sales automation powered by digitalisation and AI agents is set to play a growing role in B2B markets, what if you chose to make emotion a lever for business performance?

BtoB Marketing: Arouse great emotions in your customers! Read Post »

Innovate

Even push-button manufacturers will never stop innovating !

March 25, 2023

Written par in Nothing is simpler than pressing a push-button, or activating a manual control. Does this elementary and barely conscious act deserve the attention of innovators? Why not relegate these objects to the vintage catalogue of 20th century technologies, when each of us carries a touch screen in the pocket? When the metaverse industry

Even push-button manufacturers will never stop innovating ! Read Post »

Marketing

Should I embark on a product roadmap?

March 15, 2023

Written par in A difficult decision Our era of crises, disruptions and daunting challenges brings companies back to essential questions. Addressing them in earnest requires time. Building a product roadmap allows to answer to one of them: “What will we offer tomorrow and the day after tomorrow?”. It encompasses a vision of the major trends

Should I embark on a product roadmap? Read Post »

Innovate

No Innovation without Communication!

March 4, 2023

Written par in Communication is an integral part of the innovation process. Those of us who have worked with both R&D and communication teams may be surprised by this assertion. The profile of communication teams is obviously different from that of R&D teams. Communication teams are usually involved well after the development and testing phases

No Innovation without Communication! Read Post »

Innovate

Getting my innovation adopted by the market:What is the winning strategy?

March 1, 2023

Written par in With order intake below expectations, the market launch of the innovation has been disappointing. The oncoming review meeting with senior management will be difficult. Yes, it will be necessary to admit that repeated weak signals had hinted at difficulties. Yes, some decisions should have been better prepared, some assumptions should have been

Getting my innovation adopted by the market:What is the winning strategy? Read Post »