Business intelligence Manager

Marketing

Innovation market study: How to make of it an experience  that gives you strength?

Many start-ups, small or medium-sized companies are eager to grow through innovation. When uncertainty is high, for example about market demand for an innovative product or which market adoption lever is best, market research is a must-have. But the resources and skills required are often limited or non-existent. A well-conducted innovation market study should help […]

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Sell

Startups and innovative SMEs: To sell to key accounts, don three costumes!

Collaboration between big companies and start-ups or innovative small or medium enterprises (SMEs) is notoriously difficult. Anyone working with both worlds has felt the differences in terms of organisation, decision-making methods and relationship to time.Yet the stakes of a value-creating exchange remain high for both parties. Start-ups and SMEs are looking for growth. Major groups

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Sell

The quality of information on customer expectations drives business performance

I sometimes hear company leaders doubt whether their teams have a good understanding of customer expectations.  Surprisingly, despite the ease with which data can be collected, processed, and disseminated today, the quality of information on customer expectations remains a source of concern. This article lists the various factors that can lead to this situation. It

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Sell

Business intelligence: Should you rely on your sales force?

It goes without saying that business intelligence improves the relevance of decisions and strengthens a company’s ability to ward off threats and seize opportunities. Yet implementing an effective business intelligence system means making an uncomfortable series of choices between imperfect alternatives: Infobesity, or selective coverage? Maximum digitalisation, or smart craftsmanship? A matter for the few,

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Innovate

How to make system engineers  and customer experience experts work together?

A marketing career in industry has given me many opportunities to deep-dive into the customer experience. And I have also been lucky to team up with systems engineering practitioners. I have discovered the decisive competitive advantage a company can gain from bringing together user experience and systems engineering practitioners, especially for innovative design. In this

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